Liza Roeser, CEO of FiftyFlowers, Provides Expert Insights
As we step into the wedding season of 2024, couples are embracing a diverse range of floral trends that redefine sophistication and elegance. Liza Roeser, the visionary CEO of FiftyFlowers, sheds light on the latest flower trends and offers valuable insights on achieving dream floral visions for weddings throughout the year.
Timeless Sophistication with Roses
Emphasizing enduring themes, Liza suggests achieving classic sophistication is easily attainable with the inclusion of roses. “Roses are one of the most romantic and timeless flowers,” says Liza. With an extensive color palette to choose from, couples can seamlessly integrate roses into bouquets and arrangements, enhancing the overall aesthetic of their wedding. In 2024, the influence of Pantone’s Color of the Year, Peach Fuzz, is evident, as couples incorporate delicate peach roses for a stylish touch within both neutral and vibrant color schemes.
AI and Visualizing Dream Weddings:
Liza sees the potential of artificial intelligence (AI) as a game-changer in the wedding and flower industry. “AI is a huge advantage for couples to envision their dream wedding,” she notes. With AI, couples can visually explore bold and vibrant or timeless and elegant themes, seeking inspiration to bring their vision to life. Liza highlights the role of industry experts in translating these visualizations into reality, creating a seamless and personalized wedding experience for couples.
Bold and vibrant greenery is a rising trend, with couples aiming to create botanical oases for their wedding décor. Liza explains, “Greens are very popular right now.” To assist couples in navigating the extensive array of greenery and floral options, FiftyFlowers’ expert team provides guidance, ensuring that couples achieve their desired lush and natural aesthetic.
Wearable Flowers for a Romantic Touch
An emerging trend gaining popularity is the use of wearable flowers to accessorize wedding day looks. Liza envisions delicate blooms forming whimsical floral crowns, necklaces, and bracelets. “The dainty and unique textures of flowers beautifully encapsulate the essence of the occasion,” she remarks. Integrating wearable flowers adds a romantic and bohemian charm to weddings in 2024, capturing the awe of the event.
Liza Roeser’s wealth of experience at the forefront of DIY flowers uniquely positions FiftyFlowers to guide couples in creating enchanting bouquets and arrangements. She assures couples that, amid evolving trends, the fundamental elements of a beautiful arrangement remain simple and accessible. With a focus on focal, filler, line flowers, and greenery, FiftyFlowers provides options, kits, and ideas to help couples achieve their dream floral visions while delivering farm-fresh flowers directly to their doorstep.
As we embark on the journey of weddings in 2024, Liza’s insights serve as a beacon for couples seeking to infuse their special day with the beauty and symbolism of nature.
Model(s) | Tanya Joshi
Photography | Ashley McClanahan, Ashley Tiedgen Photography
Location/Venue | Skylight
Day-of Coordination | Urban Events Colorado
Flowers/Floral Design | Skyvanah, Rly Rly
Jewelry | Mio_mora
Makeup | Glammed Up Design